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Google Grant - When Ads Matters

Few people ever heard about Google Grant program. Google Grant is designed to provided non profit organisation/ NGOs with an opportunity to get advertising space online with a virtual credit of 10,000 dollars/months to spend on a good cause.

Created in 2003, it has supported 115 000 Non profit organizations for about 9 Billions Dollars advertisement credit.

Link Toward Google Ad Grant

Learn how to get started with Google Grant

Starting with Google Ad grant is fairly easy, it can be done in very few steps

Navigate to google.com/nonprofits.

  1. Request a Google for Nonprofits account.
  2. Complete the Ad Grants eligibility form.
  3. Submit your activation.
  4. Accept the Ad Grants invitation.
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Become Eligible to Google Grant program

Eligibility requierements

Upon fulfilling the eligibility criterias, you’ll gain access to an account similar to a standard Google Ads account, with a monthly credit to spend.

Be aware that eligibility criterias differs from a country to another. Check the link on the image above to verify your country requirement.

Google Grant Vision

Google Grant aims at facilitation advertising capabilities for non profit organization, with no access to advertising budget to increasing their funding programs. 

With the power of Google Ads you may use any advertising format to reach your targets. One of the most obvious one is Display, or Video Ads. You can also support multiple search campaigns to increase your brand visibility.

Your campaign could be as simple as a video ads, or a complex system of multiple Campaign types with a different target in conversions or Audience. in both cases you should request the help of an SEA manager to make sure your setup is rational with your Non profit goals. If you need guidance feel free to contact us.

Why should you consider a Google Grant account ?

If you are managing an association, a non profit organisation, a good cause, an NGO, and want to increase your visibility online, you should definitely consider Google Ad grant program. It will give you an edge in online visibility with no need for advertising funding to start with.

Most SEA manager are used to work on retail, B2B, Industrial businesses, which is always set in a competitive dynamic. Providing an opportunity for them to work on a great humanitarian project is an easy sell for you to get a head start on your organisation first step in online advertisement. Reach out, someone will raise a hand to help you, most probably for free.

This program ironically is not very well known, even my colleague with long experience in online advertisement have mostly never heard of it, i own my knowledge of it from my trainer during my basic training in Google about 12 years ago.

If you have a great project with an entity that is eligible to the program, please do reach out, I’ll be glad to help you achieve something great out in the real world.