A SEA consultant provides answers to the needs relating to paid referencing on search engines. SEA stands for “Search Engine Advertising”.
Why would you use an SEA consultant?
Regardless of the size of your business, or association, you will one day ask yourself the question of digital marketing to expand your activities. To do this, there are several strategies depending on your short, medium or long-term objectives.
A common idea is that paid search engine marketing is the easiest and quickest solution to deploy a project. One could accept a relative speed of result or acquisition of information on the traffic, however the simplicity is illusory.
Hiring a SEA consultant for a project, an audit, or a takeover of your Marketing accounts can save you months in setting up a project, fixing errors, building an audience. It will also optimise your cost and reduce your budget spent on errors.
A SEA consultant is typically able to:
- Understand your business context (B2B / B2C)
- Create a long-term marketing strategy (paid marketing or Omni channel)
- Budget your marketing project and develop projections (lead / transaction)
- Anticipate dissemination policy concerns
- Understand the quality of your product or service data that may limit your growth
- Optimize your billing
- Reduce your marketing costs
- Define the most suitable marketing formats for your business
- Create / manage your campaigns
- Check tracking technology
- Develop lists of relevant audiences
- Define an omnichannel strategy in connection with paid marketing.
- Upgrade your marketing with the latest marketing technology
Conclusion
Hiring a SEA consultant may seem expensive, however it is a sustainable solution for the quality of your accounts. Choose whether you want to bond on a project, training, or account management to start on a solid foundation.
A consultant is not tied to bonus-type objectives, nor to the vagaries of corporate communication policies. You therefore benefit from objective expertise.
Creating a trust based relationship with your consultant can take you a long way, saving you a lot of time and money.
Hire a SEA consultant, and visit Estonia today…
because you can