Presentation
Is a Freelance Search engine advertisement consultant entity, with 10 years + experiences on accounts across EMEA in different industries. From Strategy to implementation, budgeting to reporting.
Leads theWay helps you build a long term business growth.
Focus on information technologies, big data project, and Marketing Automation, from a small to a large budget, there’s a dedicated solution for each advertiser.
If you look into increasing your visibility on Google, Free or paid, Leads TheWay will point you in the right direction.
Field of Knowledge
- Google Ads (Previously Adwords)
- Bing Ads
- Facebook Ads
- Search Ads 360 (previously Doubleclick)
- SEO / Google myBusiness (Map)
Audit Scope
- Data structure in DB (Big query / Azure)
- Data linking between platforms (Shopping / Ad inventory)
- Data performance report (GA UA / GA4 / other)
- Review of other Google Product (My Business / Merchant Center / other)
- Website infrastructure and technology.
- Domain implementation
A Project Based Process.
- Understand Business Products & Services
- Define Goals or Targets
- Audit the current setup & performances
- Review Product data / Service / audience, structure available
- Optimised Setup & Data structure (Get actionnable reporting)
- Define a strategy & budget in relation main KPI targets
- Build up campaigns & bid strategy
- Build up Remarking targets
- Optimise traffic to reduce cost per acquisition
Whenever possible with tool Such as SA360 / Marin / SemRush setup additional leads (quotes, subscriptions, downloads, accounts creations, phone call) to understand the real campaign impact across the business.
Tools we can handle
- DataGrabbers (supermetrics / API get) for direct / combine reporting
- Feed management (Lengow / BQ exporter / Magento exporter / other) to optimise Shopping
- Google Sheet / Dock
- DataBase (Big query / Azure) capacity to check structured data for Ad automation or Shopping strategy
- Tealium, GTM Tag management solution
Other Services
- Policy review (Account suspensions / ads suspension / audience suspension)
- Billing Review (Invoicing setup / Cost understanding / other billing setup (no Russian / Ukrainian billing))
- Basic Tagging setup (Tealium / GTM) Tag or event implementation
- Google script / Adwords script
A project needs to be realistic to succeed, Leads theWay can help you build a strong technical and operational ground to reach your goals on the short and long terms. Get inspired, we’ll take care of the calculations and technical details.
A road map always helps, but you can also enjoy the ride !